As the Chairman of Advertising and Partnerships, Yaccarino leads a team responsible for connecting established and emerging brands from various industries with millions of viewers across multiple channels. She is best known for revolutionizing the Upfront marketplace and making outcome-based guarantees available throughout the industry.
Advocate of brand safety and transparency, she leads with moral compass. Her expertise has been honored through numerous award programs and media channels.
About Linda Yaccarino
Yaccarino will now oversee global, national and local ad sales, partnerships, marketing initiatives, ad tech platforms, data and measurement for Peacock streaming service as well as its audience targeting platform Audience Studio. She is widely recognized for her contributions in helping launch these services successfully.
linda yaccarino wiki has made her mark on the advertising industry, garnering awards like being recognized as one of “New York Women in Communications'” Matrix Award recipients and being honored by Penn State University as a Distinguished Alum. Additionally, she collaborated with President Joe Biden’s administration on their COVID-19 vaccine campaign and proved her dedication to using her skills for good.
Media executive Mary Yaccarino hails from New York and currently resides in Deer Park, an unincorporated hamlet and census-designated place located there. Married for more than a decade to Claude Peter Madrazo, they met during high school. Yaccarino graduated with her high school class before enrolling at Penn State to study liberal arts and telecommunications between 1981 and 1985 – earning her bachelor’s degree with honors in this subject field.
Education
Yaccarino is an accomplished media executive renowned for her leadership and strategic acumen, playing an instrumental role in shaping the future of media and advertising. Her commitment and passion towards her work is legendary.
Yaccarino has been recognized for her contributions and was awarded several accolades, such as being named She Runs It’s 2022 Woman of the Year.
Her career journey has been thrilling, and she continues to thrive in the media industry. She has achieved great success within her field and serves as an inspirational role model for other young professionals.
She hails from Deer Park, New York and boasts Italian roots. After graduating from Penn State University with a degree in telecommunications and liberal arts, she went on to work at Turner Entertainment where she oversaw their transition into digital ad sales operations.
Work Experience
Yaccarino oversaw a team that produced $100 billion in advertising sales at NBCUniversal as the Chairman of Global Advertising, including spearheading digital streaming initiatives like Peacock in 2020. She also pioneered using advertising to advance equity for women and other underserved groups.
Rumors swirl that NBCUniversal may consider divesting Peacock through a merger with another streaming service and, should that transpire, Yaccarino could find herself without employment.
Yaccarino is known for being politically flexible, serving on President Trump’s Council on Sports, Fitness and Nutrition in 2018 before joining Vice President Joe Biden’s administration for their coronavirus vaccine campaign in 2021. Additionally, she chairs a taskforce on future of work at World Economic Forum as well as sitting on its committees for media entertainment culture. As Twitter CEO she will focus on business operations while simultaneously staying current on product design and new tech.
Personal Life
Yaccarino has long been seen as a pioneer within her industry, pushing for new practices while modernizing legacy ones to adapt with current consumer needs. Her work stands as an inspiring example of how one can move up through large media conglomerates ranks while staying true to oneself and maintaining family life along the way.
She graduated from Pennsylvania State University and lives in Sea Cliff, New York with her husband Claude Madrazo and their two children Christian and Matthew. She loves celebrating milestones online for both of them via an active Instagram presence.
Formerly, she served as chairman of global advertising and partnerships at NBCUniversal where her team generated over $100 billion in ad sales during her career. She played an instrumental role in NBC’s Peacock streaming service launch in 2020 as well as advocating for One Platform digital platform to make purchasing ads across different types of media easier for marketers.